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1 public service director
эк. тр., СМИ, амер. директор общественного вещания* (по DOT: планирует и составляет графики вещания государственных радио- и телевизионных каналов в различных областях, таких как образование, религия и т. д.; руководит деятельностью персонала по общественным связям, к функциям которого относится поддержание контактов с другими станциями, а также образовательными и пр. организациями; входит в раздел "менеджеры и чиновники в транспорте, связи и коммунальном хозяйстве")Syn:See:Англо-русский экономический словарь > public service director
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2 public service broadcasting
СМИ общественное [государственное\] вещание ( вещание государственных теле- и радио- каналов)See:Англо-русский экономический словарь > public service broadcasting
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3 public service manager
Англо-русский экономический словарь > public service manager
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4 director
начальник (управления, службы, отдела) ; руководитель; директор; ( центральный) прибор управления огнем; прибор управления артиллерийским зенитным огнем, ПУАЗО; целеуказатель; оператор наведения; пункт [самолет, корабль] наведения; ретранслятор; буссольAssistant director, Review and Analysis — помощник начальника управления по проверке и анализу (контрактов) (МО)
Deputy CIA director, Essential Elements of Information — заместитель директора ЦРУ по постановке основных задач сбора разведывательной информации
Deputy director of Defense Research and Engineering for Administration, Evaluation and Management — заместитель начальника управления НИОКР МО по административным вопросам, вопросам оценки и управления
Deputy director, Contract Administration Services — заместитель начальника службы по контролю за исполнением контрактов (МО)
Deputy director, Strategic and Naval Warfare Systems — заместитель начальника управления по стратегическим и морским системам оружия (МО)
Deputy director, Tactical Air and Land Warfare Systems — заместитель начальника управления по тактическим авиационным и наземным системам оружия (МО)
Deputy director, Test Facilities and Resources — заместитель начальника управления по испытательному оборудованию и ресурсам (МО)
director EW and C3 Countermeasures — начальник управления РЭБ и мер противодействия системам руководства, управления и связи (МО)
director for C3 Policy — начальник управления разработки программ руководства, управления и связи (МО)
director for Operations, Joint Staff — начальник оперативного управления объединенного штаба (КНШ)
director for Plans and Policy, Joint Staff — начальник управления планирования и строительства ВС объединенного штаба;
director of Administrative Services, Joint Staff — начальник административного управления объединенного штаба
director of Civilian Marksmanship, National Board for the Promotion of Rifle Practice — начальник управления стрелковой подготовки гражданского персонала Национального комитета содействия развитию стрелкового спорта (СВ)
director of Manning (Army) — Бр. начальник управления комплектования (СВ)
director of Research, Development, Test and Evaluation — начальник управления НИОКР, испытаний и оценок
director, Acquisition and Support Planning — начальник управления закупок (военной техники) и планирования МТО (МО)
director, Administrative Support Group — начальник группы административного обеспечения (СВ)
director, Admiralty Marine Technology Establishment — Бр. начальник управления разработки боевой техники МП
director, Admiralty Surface Weapons Establishment — Бр. начальник управления разработки систем надводного оружия ВМС
director, African Region — начальник управления стран Африки (МО)
director, Air National Guard — директор штаба НГ ВВС
director, Air Vehicles Technology — начальник управления разработки авиационных транспортных систем (МО)
director, Air Warfare — начальник управления авиационных систем оружия (МО)
director, Army Air Corps — Бр. начальник управления армейской авиации СВ
director, Army Aviation — начальник управления армейской авиации
director, Army Council of Review Boards — председатель совета СВ по контролю за деятельностью апелляционных комиссий
director, Army Medical Services — Бр. начальник медицинской службы СВ
director, Army National Guard — директор штаба НГ СВ
director, Army Programs — начальник управления разработки программ СВ
director, C3 Resources — начальник управления разработки систем руководства, управления и связи (МО)
director, Chemical Defence Establishment — Бр. директор НИЦ средств химической защиты
director, Civil Affairs — начальник управления по связям с гражданской администрацией и населением
director, Civilian Employees Security Program — начальник службы контрразведывательной проверки гражданского персонала (СВ)
director, Combat Support — начальник управления боевого обеспечения (МО)
director, Communications Systems — начальник управления систем связи (МО)
director, Contracts and Systems Acquisition — начальник управления заключения контрактов и закупок систем оружия и военной техники (МО)
director, Coordination and Analysis — начальник управления координации и анализа
director, Counterintelligence and Investigative Programs — начальник управления программ контрразведки и специальных расследований (МО)
director, Cruise Missile Systems — начальник управления систем КР (МО)
director, Defence Operational Analysis Establishment — Бр. начальник военнонаучного управления МО
director, Defense Research and Engineering — начальник управления НИОКР МО
director, Defense Sciences — начальник научно-исследовательского управления МО
director, Defense Supply Service-Washington — начальник службы снабжения зоны Вашингтона в МО
director, Defense Telephone Service-Washington — начальник телефонной службы зоны Вашингтона в МО
director, Defense Test and Evaluation — начальник управления МО по испытанию и оценке (оружия и военной техники)
director, DIA — начальник разведывательного управления МО
director, Directed Energy Programs — начальник управления программ использования направленной энергии (МО)
director, Doctrine, Organization and Training — начальник управления разработки доктрин, вопросов организации и боевой подготовки
director, DOD SALT Task Force — председатель рабочей группы МО по вопросам переговоров в рамках ОС В
director, East Asia and Pacific Region — начальник управления стран Восточной Азии и Тихого океана (МО)
director, Electronics and Physical Sciences — начальник управления по электронике и естественным наукам (МО)
director, Engineering Technology — начальник управления проектно-конструкторских работ (МО)
director, Environmental and Life Sciences — начальник управления экологических и биологических наук (МО)
director, Equipment Applications — начальник управления по изучению применения техники (в войсках)
director, Facilities Engineering — начальник инженерно-строительного управления
director, Far East/Middle East/Southern Hemisphere Affairs — начальник управления стран Дальнего Востока, Среднего Востока и Южного полушария (МО)
director, Federal Bureau of Investigation — директор ФБР
director, Field Maintenance — начальник службы полевого технического обслуживания и ремонта
director, Foreign Military Rights Affairs — начальник управления по делам прав иностранных государств в военной области (МО)
director, General Purpose Forces Policy — начальник управления разработки вопросов строительства сил общего назначения
director, Health Resources — начальник управления ресурсов здравоохранения
director, Information Processing Technique — начальник управления систем обработки информации (МО)
director, Information Security — начальник управления обеспечения секретности информации (МО)
director, Information Systems — начальник управления АИС
director, Installations — начальник управления строительства
director, Intelligence Resources — начальник управления изучения ресурсов разведки (МО)
director, Inter-American Region — начальник управления по межамериканским делам
director, International Economic Affairs — начальник управления по международным экономическим делам (МО)
director, International Military Staff — начальник международного объединенного штаба (НАТО)
director, Joint Staff — начальник секретариата объединенного штаба (КНШ)
director, Joint Tactical Communications (TRI-TAC) Program — начальник отдела работ по программе использования единой тактической системы связи (ТРИ-ТАК)
director, Judge Advocate Division — начальник отдела военно-юридической службы (МП)
director, Land Warfare — начальник управления наземных систем оружия (МО)
director, Legislative Liaison — начальник отдела по связям с законодательными органами (ВВС)
director, Legislative Reference Service — начальник справочной юридической службы (МО)
director, Major Weapon Systems Acquisition — начальник управления закупок основных систем оружия (МО)
director, Marine Corps Reserve — начальник отдела по вопросам резерва МП
director, Materiel Acquisition Policy — начальник управления разработки планов закупок оружия и военной техники (МО)
director, Materiel Requirements — начальник отдела определения потребностей в оружии и военной технике
director, Medical Plans and Resources — начальник управления ресурсов и планов медицинского обеспечения (ВВС)
director, Military Assistance Office — Бр. начальник управления по оказанию военной помощи иностранным государствам (СВ)
director, Military Survey — Бр. начальник топографического управления (СВ)
director, Military Technology — начальник управления военной технологии (МО)
director, Military Vehicles and Engineering Establishment — Бр. начальник управления БМ и инженерной техники
director, National Intelligence Systems — начальник управления национальных систем разведки (МО)
director, NATO/European Affairs — начальник управления по делам НАТО и стран Европы (МО)
director, Naval Laboratories — начальник управления научно-исследовательских лабораторий ВМС
director, Near Eastern and South Asian Region — начальник управления стран Ближнего Востока и Южной Азии (МО)
director, Negotiations Policy — начальник управления разработки планов ведения переговоров (МО)
director, Net Assessment — начальник управления всесторонней оценки программ (МО)
director, NSA — директор АНБ
director, Offensive and Space Systems — начальник управления космических средств и систем наступательного оружия (МО)
director, Office of Congressional Travel/Security Clearances — начальник отдела организации поездок членов Конгресса и оформления допуска к секретным материалам (МО)
director, Office of Dependents Schools — начальник отдела по вопросам воспитания и образования детей военнослужащих (МО)
director, Office of Research and Administration — начальник управления НИР и административного обеспечения (МО)
director, Operations — начальник оперативного управления [отдела]
director, Personnel and Employment Service-Washington — начальник отдела кадров для гражданских служащих зоны Вашингтона (СВ)
director, Personnel Council — председатель совета по делам ЛС (ВВС)
director, Personnel Plans — начальник управления планирования подготовки ЛС (ВВС)
director, Personnel Programs — начальник управления разработки программ использования ЛС (ВВС)
director, Planning and Health Policy Analysis — начальник управления планирования и развития здравоохранения (МО)
director, Planning and Requirements Review — начальник управления планирования и анализа потребностей (МО)
director, Planning — начальник управления планирования (МО)
director, Plans and Programs — начальник управления разработки планов и программ
director, Policy Research — начальник управления политических исследований (МО)
director, Program Control and Administration — начальник управления по административным вопросам и контролю за выполнением программ
director, Program Management — начальник управления по руководству разработкой программ (МО)
director, R&D and Procurement — начальник отдела НИОКР и заготовок
director, Religious Education — руководитель отделения [секции] религиозного образования (СВ)
director, Resource Management Office — начальник отдела управления ресурсами (СВ)
director, Royal Aircraft Establishment — Бр. директор НИЦ авиационной техники
director, Royal Armament R&D Establishment — Бр. директор НИЦ вооружений
director, Royal Armored Corps — Бр. начальник бронетанковых войск
director, Royal Artillery — Бр. начальник артиллерийского управления
director, Royal Signals and Radar Establishments — Бр. директор НИЦ средств связи и РЛ техники
director, SALT/Arms Control Support Group — начальник группы обеспечения переговоров в рамках ОСВ по контролю над вооружениями
director, Security Assistance Plans and Programs — начальник управления разработки планов и программ военной помощи иностранным государствам
director, Security Plans and Programs — начальник управления разработки планов и программ обеспечения безопасности (МО)
director, Space Activities Office — начальник управления космических программ (МО)
director, Space and Building Management Service-Washington — начальник службы эксплуатации объектов зоны Вашингтона (СВ)
director, Space Systems — начальник управления космических систем (ВВС)
director, Special Projects — начальник управления специальных проектов (МО)
director, Special Studies — начальник управления специальных НИР
director, Special Weapons — начальник управления специальных видов оружия
director, Strategic and Theater C2 Systems — начальник управления разработки систем руководства и управления ВС в стратегическом масштабе и на ТВД
director, Strategic Forces Policy — начальник управления разработки вопросов развития стратегических сил
director, Strategic Planning — начальник отдела стратегического планирования
director, Strategic Plans — начальник отдела стратегического планирования
director, Strategic Policy — начальник управления разработки стратегических проблем (МО)
director, Strategic Technology — начальник управления разработки стратегических систем оружия (МО)
director, Studies and Analyses Staff — начальник отдела исследований и анализа (СВ)
director, Surveillance and Warning — начальник управления систем наблюдения и оповещения (МО)
director, Tactical Intelligence Systems — начальник управления тактических систем разведки (МО)
director, Tactical Technology — начальник управления разработки тактических систем оружия (МО)
director, Technology and Arms Transfer Policy — начальник управления разработки основ передачи военной технологии и вооружений
director, Technology Trade — начальник управления по торговым операциям в области технологии
director, Territorial Army and Cadets — Бр. начальник управления территориальной армии и кадетских организаций
director, Theater Nuclear Force Policy — начальник управления разработки программ развития ядерных сил на ТВД
director, Underwater Weapons Projects — Бр. начальник отдела разработки проектов подводного оружия
director, USAF Judiciary — начальник отдела судопроизводства ВВС США
director, Washington Headquarters Services — начальник административноштабной службы зоны Вашингтона
director, Weapons (Production) — Бр. начальник управления по производству систем оружия
director, Women's RAF — Бр. начальник женской вспомогательной службы ВВС
director, Women's Royal Naval Service — Бр. начальник женской вспомогательной службы ВМС
Executive director, Industrial Security — начальник управления обеспечения сохранения военной тайны на промышленных предприятиях (МО)
Executive director, Quality Assurance — начальник управления обеспечения качества (продукции МО)
Executive director, Technical and Logistics Services — начальник управления служб МТО (МО)
Managing director, Royal Ordnance Factories — Бр. начальник управления военных заводов
Principal director Office of the Deputy Under-Secretary, Policy Planning — начальник управления [первый помощник заместителя МО] по планированию военно-политических программ
Staff director, Installation Services and Environmental Protection — начальник управления обслуживания объектов и защиты окружающей среды (МО)
Staff director, Management Review — начальник управления анализа организационных проблем (МО)
Staff director, Small and Disadvantaged Business Utilization — начальник управления по связям с мелкими и льготными предприятиями (МО)
Vice director, Management and Operations Defense Intelligence Agency — первый заместитель начальника разведывательного управления МО по вопросам руководства операциями
— fire control director -
5 director
сущ.1) упр. директор, член правления [совета директоров\] (лицо, уполномоченное собственниками компании на управление компанией)Each Federal Reserve Bank has nine directors. — В совет директоров любого банка Федеральной резервной системы входят девять директоров.
See:acting director, administrative director, alternate director, alternative director, assistant director, associate director 1), codirector, co-director, deputy director, director general, dummy directors, executive director, figurehead directors, inside director, interlocking director, managing director, member-nominated director, nominee director, non-employee director, non-executive director, outside director, representative director, shadow director, worker director, board of directors, directors disqualification, directors' emoluments, directors' fee, director's interest, directors' interests, director's office, directors' remuneration, directors' report, report of the directors, rotation of directors, Directors Law Reporter, Institute of Directors2)а) упр. директор, глава, руководитель (возглавляет какие-л. программу, проект, организацию или ее отдел)He was appointed director of charity. — Он был назначен директором благотворительной организации.
Syn:See:account director, advertising director, assurance product director, brewing director, budget director, communications director, consumer research director, curriculum director, design director 1), director of capital gifts, director of career planning and placement, director of career resources, director of insurance, director of major gifts, director of operations, director of placement, director of public relations, director of research, director of research and development, director of studies, director of technology, district director, employee director, financial director, fundraising director, funds development director, industrial relations director, market research director, marketing research director, media director, media marketing director, membership director, merchandise director, personnel director, procurement services director, production director 1), project director, public relations director, publicity director, purchasing director, quality assurance director, research director, sales director, security director, senior director, service director, technical director, transportation director, underwriter sales director, underwriter solicitation directorб) гос. упр. = chief officer 1),See:3) СМИ режиссер(-постановщик) (отвечает за художественное содержание представления, фильма, телевизионной передачи и т. п.; руководит актерской работой)film director — режиссер картины [фильма\]
See:art director, associate director 2), creative director, design director 2), production director 2), producer 2)4) иск., амер. дирижерSyn:5) тех. направляющее устройствоSee:directional 3)
* * *
директор: лицо, уполномоченное акционерами управлять компанией, член совета директоров; директора бывают исполнительные и неисполнительные, т. е. участвующие только в работе совета директоров; совет директоров утверждает годовой отчет компании и рекомендует собранию акционеров размер дивиденда.* * *директор; заведующий отделом. . Словарь экономических терминов .* * *лицо, назначенное осуществлять повседневное (текущее) управление компанией -
6 service
1. сущ.1) общ. услуга, одолжение; помощьIt was of great service to him during his illness. — Это была огромная помощь для него во время болезни.
to be out of service — быть без работы, бездельничать
My friend did me a service in fixing the door. — Мой друг оказал мне услугу, починив дверь.
2)а) эк. услуга, услуги, обслуживание, сервис (работа, осуществляемая для заказчика в процессе экономической деятельности компании или организации); предоставление услуг ( деятельность в сфере услуг)ATTRIBUTES:
high service — обслуживание [сервис\] на высоком уровне
premium quality [premium grade\] service — услуга премиального качества
COMBS:
to provide a service — оказывать услугу, обслуживать
See:accessorial services, ancillary service, a la carte service, account reconcilement service, accounting service 1), actual service 3), advertising services, advisory service 2), ancillary service 1), assurance services, augmented service, banking services, business reply service, business reply service, carry-out service, consumer service 2), consumer services, contract services, core service, 1), 3), dealer service, delivery service 1), factor services, field service 1), financial intermediation services indirectly measured, financial services, freight services, free services, freight services, full service, home service 1), 2), 3), in-flight service, investment-related services, legal services, limited service, managerial services, market services, medical service, 1), &2 non-factor services, non-market services, non-material services, non-productive services, passenger services, productive services, tax services, trade-related services, balance of services, contract for services, exports of services, quality of service, range of services, service account, service dealer, service dumping, service export, service firm, service import, service mark, services account, services deficit, service director, service manager, services market, services marketing, services surplus, services trade, service worker а), trade in services, balance on goods and services, exports of goods and services, final goods and services, goods and service tax, Bank Export Services Act, Extended Balance of Payments Services Classification, FIATA Model Rules for Freight Forwarding Services, Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980б) эк. техническое обслуживание (установка, подготовка к эксплуатации, сервисное обслуживание, чистка, ремонт оборудования или иной техники)COMBS:
Syn:See:, service history, maintenance 3)в) эк. обслуживание (за столом) (накрывание стола, подача еды и т. д., напр., услуги официанта, бармена); прислуживание (работа на кого-л. вышестоящего по положению или должности; обычно: работа домашней прислуги)They complained of poor bar service. — Они пожаловались на плохое обслуживание в баре.
I found the butler's service to be excellent. — На мой взгляд, дворецкий выполнял свои обязанности безукоризненно.
See:3)а) эк. служба, работа ( работа по найму в частной компании или в государственном учреждении)COMBS:
service crime — служебное преступление, преступление по службе
duty of service — служебная [воинская\] обязанность
record of service, service record — послужной список
condition of service — условия работы [прохождения службы\]
to go out of service, to leave the service — уйти с работы
He has been in the company's service for 15 years. — Он работает в этой компании уже 15 лет.
See:active service 2), actual service 1), administrative service 1), a continuous service, full-time service, labour service 2), pensionable service, uninterrupted service, length of service, service worker б) future service benefit, past service benefit, in-service 1), 2)б) эк. служба, работа, эксплуатация (работа оборудования, техники)COMBS:
disposable [fit\] for service — годный для эксплуатации [использования\]
The computer should provide good service for years. — Компьютер должен работать хорошо в течение многих лет.
See:4)а) гос. упр. государственная служба (социально-правовой институт и сфера деятельности государственных гражданских служащих и военнослужащих)COMBS:
See:б) воен. армия, вооруженные силы (какой-л. страны; используется c определенным артиклем); род войскCOMBS:
He joined the service right after college. — Сразу после колледжа он пошел в армию.
Syn:See:uniformed services, member of the services, Selective Service System, Washington Headquarters Services5) гос. упр. обслуживание населения*; услуги населению* (в т. ч. предоставление коммунальных услуг, обеспечение общественным транспортом, средствами коммуникации и т. д.)ATTRIBUTES:
regular service — регулярное обслуживание, регулярное (транспортное) сообщение
rail [railway\] service — железнодорожное сообщение, железнодорожный транспорт [перевозки\]
Syn:public service 2) б)See:communal services, communications services, essential service, health service 1), janitorial service, non-essential service, public service broadcasting, social service, curtailment of service, Community Oriented Policing Services, Institute of Museum and Library Services, Office of Special Education and Rehabilitative Services, probation service6) фин., банк. обслуживание долга ( выплата процентов и основной суммы)Syn:See:7)а) гос. упр. служба, агентство, бюро (государственный орган или предприятие, оказывающее услуги населению и в той или иной степени регулируемое государством)Syn:See:accounting service 2), inspection service, intelligence service, patent service 2), Agricultural Marketing Service, Agricultural Research Service, American Forces Information Service, Animal and Plant Health Inspection Service, Central Security Service, Congressional Research Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Serviceб) эк. служба, отдел (подразделение организации, обслуживающее ее основную деятельность; также независимая фирма, оказывающая услуги)Syn:See:account service 1), advisory service 1), auditing service, back of the house services, customer service, 2), legal service 2), management services, marketing service 1), media buying service, placement service, property service, 1), rating service, rental service, repair service, tax preparation services 1), telephone answering service, Agent/Distributor Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service8) юр. исполнение постановления суда; вручение повестки ( в суд)to acknowledge service — получать подтверждение юридического документа (напр., повестки)
COMBS:
speedy service of your documents on both defendants and witnesses — быстрое вручение ваших документов как ответчикам, так и свидетелям
See:actual service 2), 1),9) общ. церковная служба; религиозный обряд10) потр. сервиз (полный набор столовой или чайной посуды, рассчитанный на определенное количество человек)ATTRIBUTES:
Syn:See:11) эк. сфера услугSyn:12) эк. = service charge2. гл.1) общ. обслуживать ( предоставлять или оказывать услуги)to service customers — обслуживать покупателей [клиентов\]
The electric company services all nine counties. — Эта энергетическая компания обслуживает все девять округов.
2) эк. осуществлять [проводить\] техническое обслуживаниеto service the equipment — обслуживать оборудование, осуществлять ремонт оборудования
It is time to get my car serviced. — Пора проходить техобслуживание.
3) фин., банк. обслуживать долг ( выплачивать основную сумму или проценты по займу)to service a debt [a loan\] — обслуживать долг [заем\]
See:
* * *
услуга, обслуживание: 1) банковская услуга; 2) обслуживание долга: своевременная выплата процентов; = debt service; 3) бытовая платная услуга населению: мойка машины, стирка, ремонт часов и т. д. -
7 director
director [dɪˈrektər][of company, institution] directeur m, - trice f ; [of play] metteur m en scène ; [of film, TV programme] réalisateur m, - trice f* * *[daɪ'rektə(r), dɪ-]1) Administration, Commerce (of company, programme) ( sole) directeur/-trice m/f; ( one of board) administrateur/-trice m/f2) gen (of project, investigation) responsable mf3) (of play, film) metteur m en scène; ( of orchestra) chef m d'orchestre; ( of choir) chef m des chœurs4) School, Universitydirector of studies — directeur/-trice m/f des études
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8 director
(Dir.)n 1. юр. директор; 2. адм. директор; керівник; начальник; a директорський1. член дирекції (board of directors), обраний акціонерами (shareholder:: stockholder) акціонерного товариства (company) або членами неприбуткової організації, який разом з іншими членами дирекції несе відповідальність за ведення справ згідно зі статутом; ♦ директорів обирають на річних загальних зборах (annual general meeting); 2. керівник відділу, департаменту, проекту (project) тощо═════════■═════════account director директор робочої групи клієнта; acting director виконувач обов'язків директора; administrative director адміністративний директор; advertising director начальник відділу реклами; alternate director виконувач обов'язків директора; assistant director заступник директора • помічник директора • помічник керівника; associate director перший заступник директора • перший заступник керівника • заступник директора; bank director директор банку • член правління банку; board director член дирекції • член ради директорів • директор — член правління; broadcasting director керівник програми; budget director керівник кошторисної групи; business director комерційний директор; circulation director керівник відділу розповсюдження; commercial director комерційний директор; communications director керівник відділу комунікацій; corporate director член дирекції акціонерного товариства • член правління акціонерного товариства; creative director художній директор • керівник творчого відділу • творчий директор; curriculum director керівник навчальної частини; deputy director заступник директора; deputy managing director заступник генерального директора; design director керівник відділу дизайну • дизайн-директор; editorial director директор видавництва • директор редакційної ради; executive director виконавчий директор • директор-розпорядник • директорат • дирекція; finance director фінансовий директор; financial director фінансовий директор; funeral director розпорядник похорону; general director генеральний директор; inside director директор-адміністратор; managing director генеральний директор • директор-розпорядник; marketing director начальник відділу маркетингу • маркетинговий директор; media director керівник відділу засобів реклами; merchandising director начальник відділу збуту; national publicity director керівник відділу загальнонаціональної популяризації і реклами; outside director запрошений директор • зовнішній директор; personnel director начальник відділу кадрів • керівник відділу кадрів; planning director начальник планового відділу; program director керівник програми; publicity director керівник відділу популяризації і реклами; purchasing director керівник відділу постачання • начальник відділу постачання; research director керівник науково-дослідного відділу; safety director керівник відділу техніки безпеки • начальник відділу техніки безпеки; sales director керівник відділу збуту • комерційний директор • керівник продажу; security director керівник відділу безпеки; staff director начальник відділу кадрів; technical director технічний директор═════════□═════════directors' emoluments винагорода директорів • директорська платня та обслуговування; directors' fee винагорода директорів • директорська платня; directors' interest відсотки, що виплачуються директорам; directors' liability відповідальність директорів; directors' negligence недбалість директорів; director of contracts керівник відділу контрактів; director of an enterprise директор підприємства; director of marketing communications директор відділу маркетингових комунікацій; director of operations начальник виробництва; director of plant operations директор заводу • начальник виробництва; director of procurement керівник відділу постачання; director of product assurance начальник відділу технічного контролю; director of product marketing начальник відділу товарного маркетингу; director of public relations начальник відділу зв'язків з громадськістю • керівник відділу організації громадської думки; director of quality assurance начальник відділу технічного контролю; director of research керівник науково-дослідних робіт; director of sales promotion начальник відділу збуту; director of supplies керівник відділу постачання; director of technology керівник технологічного відділу; directors' report звіт управління • звіт директорів; director's retirement вихід на пенсію директора • пенсійна відставка директора; directors' service contracts директорські службові контракти; director's shareholdings директорська участь в акціонерному капіталі • директорський пакет акцій; director's valuation оцінка директора; Institute of directors Інститут директорів; register of directors' shareholdings журнал директорських акцій • реєстр директорських акцій; removal of directors усунення з посади директорів • зміщення з посади директорів; to appoint a director призначати/призначити директора; to elect a director обирати/обрати директора* * *директор; завідувач відділу; член правління; член ради директорів -
9 public relations management occupations
эк. тр., амер. специальности, связанные с менеджментом в сфере связей с общественностью* (раздел 165 в "Словаре названий профессий"; включает в себя 6 профессий)See:Англо-русский экономический словарь > public relations management occupations
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10 Director of Public Prosecutions
сокр. DPP гос. упр., брит. Директор государственного обвинения, главный прокурор (должность существует с 1880 г.; в настоящее время возглавляет Службу уголовного преследования; подчиняется генеральному атторнею; выступает как государственный обвинитель по всем важным делам)See:Англо-русский экономический словарь > Director of Public Prosecutions
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11 Crown Prosecution Service
орг.сокр. CPS гос. упр., брит. Служба уголовного преследования (правительственное ведомство, основанное в 1885 г. для обеспечения работы директора государственного обвинения; в компетенцию ведомства входят ведение дел по любым уголовным преступлениям за исключением тех, которые попадают под юрисдикцию Бюро по борьбе с мошенничеством в особо крупных размерах)See:* * *Англо-русский экономический словарь > Crown Prosecution Service
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12 empresa
f.1 company.pequeña y mediana empresa small and medium-sized businesslibre empresa free enterpriseempresa conjunta joint ventureempresa filial subsidiaryempresa matriz parent companyempresa privada private companyla empresa privada the private sectorempresa pública public sector firmla empresa pública the public sectorempresa de trabajo temporal temping agencyempresa de transportes haulage firm2 enterprise, undertaking.se embarcó en una peligrosa empresa he embarked on a risky enterprise o undertaking* * *1 (compañía) firm, company2 (dirección) management3 (acción) undertaking, venture\empresa filial subsidiary companyempresa matriz parent companyempresa multinacional multinational companyempresa naviera shipping companylibre empresa free enterprise* * *noun f.1) company, corporation, firm, business2) undertaking, venture* * *SF1) (=tarea) enterprise2) (Com, Econ) (=compañía) firm, companyempresa funeraria — undertaker's, mortician's (EEUU)
3) (=dirección) managementla empresa lamenta que... — the management regrets that...
* * *1)a) ( compañía) company, firm (BrE)b) ( dirección) management2) (tarea, labor) venture, undertaking* * *1)a) ( compañía) company, firm (BrE)b) ( dirección) management2) (tarea, labor) venture, undertaking* * *empresa11 = business [businesses, -pl.], commercial firm, company, corporation, firm, business enterprise, outfit, business interest, business firm, industrial firm, commercial enterprise, operating company.Nota: Perteneciente a un grupo.Ex: To a small or mid-sized business, information is critical for effective planning, growth and development.
Ex: Difficulties over access to these can arise when research project has been financed by a scientific organization or commercial firm who have an interest in maintaining security.Ex: Among the companies offering 'Mice' are Microsoft, Vision and Apple, but more are anticipated.Ex: The main form of knowledge transfer and the basis for decision making within corporations has not been a paper, a document or a detailed report, but a set of overhead slides and the discussions around them.Ex: The European Development Fund finances projects in overseas countries for which European-based firms can supply equipment and know-how.Ex: The 'Books at work' project in Kalmar in southern Sweden is the result of collaboration between trade unions, business enterprises and the public library.Ex: The author compares the advantages and disadvantages of buying from the larger established companies and smaller outfits.Ex: As an example, the University of Hawaii libraries have installed an online catalogue on which they will hang a special assortment of databases that are needed by Hawaii and Pacific business interests.Ex: Collection and preservation of records is an expensive pursuit and the task of persuading cost conscious business firms that they ought to preserve their records is an unenviable one.Ex: In libraries serving industrial firms, for example, the cost of not finding information may be high; this is why 'hard headed businessmen' add to their overheads by paying for extensive library services.Ex: Some commercial enterprises subsidise satellite communications for academic institutions.Ex: In the future, these files will be made readily accessible to other Glaxo operating companies through the use of computers.* a cuenta de la empresa = at company expense.* administración de empresas = business administration.* admnistrador de empresa = firm administrator.* archivo de empresa = business archives.* biblioteca de empresa = commercial library, industrial library, corporate library, company library, business library.* bibliotecario de empresa = industrial librarian.* comida de empresa = company dinner.* como las empresas = business-like.* conglomerado de empresas = conglomerate.* contratación de personal cualificado de otras empresas = lateral hiring.* curso mixto de clases y práctica en la empresa = sandwich course.* dejar la empresa = jump + ship.* de la propia empresa = company-owned.* de toda la empresa = systemwide.* director de empresa = company director.* directorio de empresas en base de datos = corporate directory database, company directory database.* documentación de empresas = business record.* empresa afiliada = sister company.* empresa comercial = commercial agency, commercial vendor, commercial business, business firm.* empresa con solera = established player.* empresa consolidada = established player.* empresa constructora = property developer.* empresa consumada = established player.* empresa de búsqueda personalizada de ejecutivos = headhunter.* empresa de cobro de deudas = debt collection agency.* empresa de contabilidad = accounting firm.* empresa dedicada a la venta por correo = mail order company.* empresa dedicada al desarrollo de productos = product developer.* empresa dedicada a los sondeos de opinión = polling firm, polling agency.* empresa dedicada al proceso del cereal = corn processor.* empresa de grandes derroches = high roller.* empresa de investigación = research firm.* empresa de la limpieza = cleaning firm.* empresa de liempza = cleaning business.* empresa de limpieza = janitorial business.* empresa de medios de comunicación = media company.* empresa de mudanzas = mover.* empresa de nuestro grupo = sister company, sister organisation.* empresa de nueva creación = this sort of thing, startup [start-up].* empresa de ordenadores = computer company.* empresa de reparto de paquetes = package delivery company.* empresa de seguridad = security firm.* empresa de servicios = service organisation, service agency, service company.* empresa de servicios de información = information broker, broker, information broking.* empresa de servicio social = social utility.* empresa de servicios públicos = public utility, utility company.* empresa de solera = established player.* empresa de telecomunicaciones = computer bureau.* empresa de trabajo = industrial affiliation.* empresa de un grupo = operating company.* empresa de viajes = travel company.* empresa en la que sólo pueden trabajar empleados que pertenezcan a un sindic = close shop.* empresa farmacéutica = drug company.* empresa filial = subsidiary company.* empresa hipotecaria = mortgage company.* empresa industrial = industrial firm.* empresa organizadora de congresos = conference organiser.* empresa privada = private vendor, private company, private business, private firm.* empresa pública = civilian employer, public firm.* empresas americanas, las = corporate America.* empresa sindicada = union shop.* empresa televisiva = television company.* empresa transportadora = shipper, shipping agent.* en toda la empresa = company-wide, systemwide.* específico de las empresas = company-specific.* fusión de empresas = consolidation.* gasto de empresa = business expense.* gestión de empresas = business management.* grupo de empresas = business group.* guardería de la empresa = workplace crêche.* información sobre empresas = business intelligence.* intranet de empresa = corporate intranet.* libro de empresa = organisation manual.* mercado de la empresa = corporate market.* mundo de la empresa = business world.* mundo de la empresa, el = corporate world, the.* mundo de las empresas = business environment.* página web de empresa = business site, corporate site.* para toda la empresa = company-wide, enterprise-wide.* partícipe en la empresa = corporate insider.* patrocinado por la propia empresa = company-sponsored.* pequeña empresa = small business.* persona de la propia empresa = insider.* programa de prácticas en la empresa = internship program(me), internship.* programa mixto de clases y práctica en la empresa = sandwich programme.* propiedad de la empresa = company-owned.* PYME (Pequeña y Mediana Empresa) = SME (Small and Medium Sized Enterprise).* que afecta a toda la empresa = enterprise-wide.* sitio web de empresa = business site, corporate site.* trabajador cualificado contratado de otra empresa = lateral hire.* ya parte de la empresa = on board.empresa22 = enterprise, scheme, venture, quest, operation, undertaking.Ex: Only those who have attempted to edit the proceedings of a conference can appreciate the magnitude and scope of such an enterprise.
Ex: There are forty-six centres in twenty-five countries participating in the scheme.Ex: However rudimentary or advanced the system, and no matter what the age of the children involved, certain matters should be considered before setting out on the venture.Ex: It is a quest without a satisfactory conclusion - a holy grail of librarianship.Ex: When he was younger he really turned the library around, from a backwater, two-bit operation to the respected institution it is today.Ex: Since the file from 1966-1975 contains some 2,500,000 references, a search of the complete data base is a fairly large-scale undertaking.* empresa descabellada = fool's errand.* empresa próspera = success story.* * *A1 (compañía) company, firm ( BrE)empresa filial subsidiary company2 (dirección) managementla empresa no se hace responsable de … the management cannot accept liability for …Compuestos:start-uppublic utility company, public utilitysponsors (pl) ( of an artistic event)private sector companypublic sector companyraiderB (tarea, labor) venture, undertakingnos hemos embarcado en una arriesgada empresa we've undertaken a risky venture* * *
empresa sustantivo femenino
1 ( compañía) company, firm (BrE);
2 (tarea, labor) venture, undertaking
empresa sustantivo femenino
1 Com Ind company, firm
empresa pública, state-owned company
2 (proyecto, tarea) undertaking, task: es una empresa muy arriesgada, it's a very risky venture
' empresa' also found in these entries:
Spanish:
administración
- ámbito
- amenaza
- asegurar
- bacalao
- casa
- CEPYME
- compañía
- constructor
- constructora
- contabilidad
- contrata
- dar
- decorar
- deficitaria
- deficitario
- definitivamente
- departamento
- depurar
- dirección
- dirigir
- diversificarse
- económica
- económico
- ejecutiva
- ensalzar
- entablar
- escala
- escáner
- espaldarazo
- estatal
- estructuración
- forjar
- gestión
- hipotecar
- hostelería
- imagen
- imposición
- inspección
- juez
- lanzamiento
- ligarse
- llevar
- mecánica
- nacional
- negocio
- negrera
- negrero
- patrón
- patrona
English:
administration
- amount to
- association
- audit
- backbone
- bankrupt
- base
- be
- being
- boss
- branch out
- builder
- business
- by-law
- carrier
- climb down
- cock-up
- collapse
- come in
- company
- creativity
- credit bureau
- dark horse
- deal with
- department
- developer
- disorganized
- division
- do
- down-market
- effective
- engineer
- enter
- enterprise
- equal
- established
- exploit
- firm
- fixture
- float
- flourish
- go down
- go under
- head
- house
- in-house
- insider
- intimidate
- launch
- launching
* * *empresa nf1. [sociedad] company;pequeña y mediana empresa small and medium-sized business;prohibido fijar carteles: responsable la empresa anunciadora [en letrero] post o stick no bills: advertisers will be held liableempresa común joint venture;empresa conjunta joint venture;empresa filial subsidiary;empresa funeraria undertaker's;empresa júnior junior enterprise, = firm set up and run by business studies students;empresa libre, libre empresa free enterprise;empresa matriz parent company;empresa mixta mixed company;empresa privada private company;empresa pública public sector firm;empresa punto com dot.com (company);empresa de seguridad security firm;empresa de servicio público public utility, US public service corporation;empresa de servicios service company;Urug empresa unipersonal sole trader, one person business2. [dirección] management;las negociaciones con la empresa the negotiations with management3. [acción] enterprise, undertaking;se embarcó en una peligrosa empresa he embarked on a risky enterprise o undertaking* * *f1 company;gran empresa large company;pequeña empresa small business;mediana empresa medium-sized business2 figventure, undertaking* * *empresa nf1) compañía, firma: company, corporation, firm2) : undertaking, venture* * *empresa n -
13 Vorstandsmitglied
Vorstandsmitglied n MGT, PERS member of the board, member of the management board, management board member, managing director* * *n <Mgmnt, Person> member of the board, member of the management board, management board member, managing director* * *Vorstandsmitglied
board member, member of the board [of directors], member of the managing committee (management, executive board, [executive] director, top-management official, corporate officer (US), top (sl.), public officer;
• ausscheidendes Vorstandsmitglied retiring director;
• lebenslänglich bestelltes Vorstandsmitglied life director;
• einfaches Vorstandsmitglied ordinary director;
• in Aussicht genommenes Vorstandsmitglied director designate;
• geschäftsführendes Vorstandsmitglied acting (managing) director (Br.), executive president (US), general manager, managing member, member of the executive board;
• privat interessiertes Vorstandsmitglied interested director;
• kaufmännisches Vorstandsmitglied commercial manager;
• stellvertretendes Vorstandsmitglied deputy board member, vice-member of the management, assistant director;
• hauptamtlich tätiges Vorstandsmitglied service director;
• für den Verkauf verantwortliches Vorstandsmitglied sales executive;
• Vorstandsmitglied für Absatz und Vertrieb marketing executive;
• Vorstandsmitglied für Finanzfragen financial manager;
• Vorstandsmitglied für Öffentlichkeitsfragen public-relations director;
• Vorstandsmitglied für Steuerfragen tax manager;
• Vorstandsmitglied abberufen to remove a director;
• j. als Vorstandsmitglied bestellen to appoint s. o. [to be] manager;
• pensionsreifes Vorstandsmitglied bestellen to appoint an over-age director;
• Vorstandsmitglied sein to act as director. -
14 ministère
ministère [ministεʀ]1. masculine nouna. ( = département) ministryb. ( = cabinet) governmentc. (Law) le ministère public ( = partie) the Prosecution ; ( = service) the public prosecutor's office2. compounds* * *ministɛʀnom masculin2) Politique ( équipe gouvernementale) cabinet, government3) Droitle ministère public — ( service) the public prosecutor's office; ( magistrat) the prosecuting magistrate, the prosecution
4) Religion ministry* * *ministɛʀ nm1) ministry Grande-Bretagne department2) RELIGION ministry* * *ministère nm1 Pol ( service administratif) gén ministry; (au Royaume-Uni, aux États-Unis) department; ( bâtiment) ministry; ( durée des fonctions d'un ministre) ministry; ( charge) ministership; il travaille dans un ministère he works in a ministry ou a government department;2 Pol ( équipe gouvernementale) cabinet, government; former un ministère to form a government ou cabinet;3 Jur le ministère public ( service) the public prosecutor's office; ( magistrat) the prosecuting magistrate, the prosecution;4 ( entremise) fml offrir or proposer son ministère pour faire to offer to act as mediator to do; par ministère d'huissier/d'avocat through a bailiff/a lawyer;5 Relig ministry.ministère des Affaires étrangères ministry of Foreign Affairs; ministère de l'Agriculture ministry of Agriculture; ministère du Commerce ministry of Trade; ministère de la Culture ministry of Culture; ministère de la Défense nationale ministry of DefenceGB; ministère de l'Économie et des finances ministry of Finance; ministère de l'Éducation nationale ministry of Education; ministère de l'Environnement ministry of the Environment; ministère de l'Intérieur ministry of the Interior; ministère de la Justice ministry of Justice; ministère des Postes et télécommunications Postal and Telecommunications ministry; ministère de la Recherche ministry of Research; ministère de la Santé ministry of Health; ministère des Transports ministry of Transport GB ou Transportation US; ministère du Travail ministry of Employment.[ministɛr] nom masculinelle a refusé le ministère qu'on lui proposait she turned down the government position she was offeredsous le ministère de M. Thiers under M. Thiers' ministry (UK) ou secretaryship (US), when M. Thiers was (the) ministerministère des Affaires étrangères ou des Relations extérieures ≃ Ministry of Foreign Affairs, ≃ Foreign Office (UK), ≃ State Department (US)ministère de l'Économie et des Finances ≃ Ministry of Finance, ≃ Treasury (UK), ≃ Treasury Department (US)ministère de l'Intérieur ≃ Ministry of the Interior, ≃ Home Office (UK), ≃ Department of the Interior (US)4. DROITexercer un ministère to serve as minister, to perform one's ministry -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 régisseur
régisseur, -euse [ʀeʒisœʀ, øz]masculine noun, feminine noun* * *ʀeʒisœʀnom masculin1) ( de domaine) steward, manager2) Théâtre stage manager•Phrasal Verbs:* * *ʀeʒisœʀ nm1) [domaine] steward2) CINÉMA, TV assistant director3) THÉÂTRE stage manager* * *1 ( de domaine) steward, manager;2 Théât stage manager;régisseur de plateau Cin studio manager; TV floor manager; régisseur de presse Pub advertising director (of an agency selling press advertising); régisseur publicitaire Pub advertising director (of an agency selling multi-media advertising).[reʒisɶr] nom masculin1. [d'un domaine] steward -
17 White, Sir William Henry
SUBJECT AREA: Ports and shipping[br]b. 2 February 1845 Devonport, Englandd. 27 February 1913 London, England[br]English naval architect distinguished as the foremost nineteenth-century Director of Naval Construction, and latterly as a consultant and author.[br]Following early education at Devonport, White passed the Royal Dockyard entry examination in 1859 to commence a seven-year shipwright apprenticeship. However, he was destined for greater achievements and in 1863 passed the Admiralty Scholarship examinations, which enabled him to study at the Royal School of Naval Architecture at South Kensington, London. He graduated in 1867 with high honours and was posted to the Admiralty Constructive Department. Promotion came swiftly, with appointment to Assistant Constructor in 1875 and Chief Constructor in 1881.In 1883 he left the Admiralty and joined the Tyneside shipyard of Sir W.G. Armstrong, Mitchell \& Co. at a salary of about treble that of a Chief Constructor, with, in addition, a production bonus based on tonnage produced! At the Elswick Shipyard he became responsible for the organization and direction of shipbuilding activities, and during his relatively short period there enhanced the name of the shipyard in the warship export market. It is assumed that White did not settle easily in the North East of England, and in 1885, following negotiations with the Admiralty, he was released from his five-year exclusive contract and returned to public service as Director of Naval Construction and Assistant Controller of the Royal Navy. (As part of the settlement the Admiralty released Philip Watts to replace White, and in later years Watts was also to move from that same shipyard and become White's successor as Director of Naval Construction.) For seventeen momentous years White had technical control of ship production for the Royal Navy. The rapid building of warships commenced after the passing of the Naval Defence Act of 1889, which authorized directly and indirectly the construction of around seventy vessels. The total number of ships built during the White era amounted to 43 battleships, 128 cruisers of varying size and type, and 74 smaller vessels. While White did not have the stimulation of building a revolutionary capital ship as did his successor, he did have the satisfaction of ensuring that the Royal Navy was equipped with a fleet of all-round capability, and he saw the size, displacement and speed of the ships increase dramatically.In 1902 he resigned from the Navy because of ill health and assumed several less onerous tasks. During the construction of the Cunard Liner Mauretania on the Tyne, he held directorships with the shipbuilders Swan, Hunter and Wigham Richardson, and also the Parsons Marine Turbine Company. He acted as a consultant to many organizations and had an office in Westminster. It was there that he died in February 1913.White left a great literary legacy in the form of his esteemed Manual of Naval Architecture, first published in 1877 and reprinted several times since in English, German and other languages. This volume is important not only as a text dealing with first principles but also as an illustration of the problems facing warship designers of the late nineteenth century.[br]Principal Honours and DistinctionsKCB 1895. Knight Commander of the Order of the Danneborg (Denmark). FRS. FRSE. President, Institution of Civil Engineers; Mechanical Engineers; Marine Engineers. Vice- President, Institution of Naval Architects.Bibliography1877, A Manual of Naval Architecture, London.Further ReadingD.K.Brown, 1983, A Century of Naval Construction, London.FMWBiographical history of technology > White, Sir William Henry
-
18 Ayre, Sir Amos Lowrey
SUBJECT AREA: Ports and shipping[br]b. 23 July 1885 South Shields, Englandd. 13 January 1952 London, England[br]English shipbuilder and pioneer of the inter-war "economy" freighters; Chairman of the Shipbuilding Conference.[br]Amos Ayre grew up on the Tyne with the stimulus of shipbuilding and seafaring around him. After an apprenticeship as a ship draughtsman and distinction in his studies, he held responsible posts in the shipyards of Belfast and later Dublin. His first dramatic move came in 1909 when he accepted the post of Manager of the new Employment Exchange at Govan, then just outside Glasgow. During the First World War he was in charge of fleet coaling operations on the River Forth, and later was promoted Admiralty District Director for shipyard labour in Scotland.Before the conclusion of hostilities, with his brother Wilfrid (later Sir Wilfrid Ayre) he founded the Burntisland Shipbuilding Company in Fife. Setting up on a green field site allowed the brothers to show innovation in design, production and marketing. Such was their success that the new yard was busy throughout the Depression, building standard ships which incorporated low operating costs with simplicity of construction.Through public service culminating in the 1929 Safety of Life at Sea Conference, Amos Ayre became recognized not only as an eminent naval architect, but also as a skilled negotiator. In 1936 he was invited to become Chairman of the Shipbuilding Conference and thereby virtual leader of the industry. As war approached he planned with meticulous care the rearrangement of national shipbuilding capacity, enabling Britain to produce standard hulls ranging from the legendary TID tugs to the standard freighters built in Sunderland or Port Glasgow. In 1939 he became Director of Merchant Shipbuilding, a position he held until 1944, when with typical foresight he asked to be released to plan for shipbuilding's return to normality.[br]Principal Honours and DistinctionsKnighted 1937. KBE 1943. Officer of the Order of Orange-Nassau.Bibliography1919, "The theory and design of British shipbuilding", The Syren and Shipping, London.Further ReadingWilfrid Ayre, 1968, A Shipbuilders Yesterdays, Fife (published privately). James Reid, 1964, James Lithgow, Master of Work, London.Maurice E.Denny, 1955, "The man and his work" (First Amos Ayre Lecture), Transactions of the Institution of Naval Architects vol. 97.FMW -
19 Elgar, Francis
SUBJECT AREA: Ports and shipping[br]b. April 1845 Portsmouth, Englandd. 16 January 1909 Monte Carlo, Monaco[br]English naval architect and shipbuilder.[br]Elgar enjoyed a fascinating professional life, during which he achieved distinction in the military, merchant, academic and political aspects of his profession. At the age of 14 he was apprenticed as a shipwright to the Royal Dockyard at Portsmouth but when he was in his late teens he was selected as one of the Admiralty students to further his education at the Royal School of Naval Architecture at South Kensington, London. On completion of the course he was appointed to Birkenhead, where the ill-fated HMS Captain was being built, and then to Portsmouth Dockyard. In 1870 the Captain was lost at sea and Francis Elgar was called on to prepare much of the evidence for the Court Martial. This began his life-long interest in ship stability and in ways of presenting this information in an easily understood form to ship operators.In 1883 he accepted the John Elder Chair of Naval Architecture at Glasgow University, an appointment which formalized the already well-established teaching of this branch of engineering at Glasgow. However, after only three years he returned to public service in the newly created post of Director of Royal Dockyards, a post that he held for a mere six years but which brought about great advances in the speed of warship construction, with associated reductions in cost. In 1892 he was made Naval Architect and Director of the Fairfield Shipbuilding Company in Glasgow, remaining there until he retired in 1907. The following year he accepted the post of Chairman of the Birkenhead shipyard of Cammell Laird \& Co.; this was a recent amalgamation of two companies, and he retained this position until his death. Throughout his life, Elgar acted on many consultative bodies and committees, including the 1884 Ship Load Line Enquiry. His work enabled him to keep abreast of all current thinking in ship design and construction.[br]Principal Honours and DistinctionsFRS. FRSE. Chevalier de la Légion d'honneur.BibliographyElgar produced some remarkable papers, which were published by the Institutions of Naval Architects, Civil Engineers and Engineers and Shipbuilders in Scotland as well as by the Royal Society. He published several books on shipbuilding.FMW -
20 McNeill, Sir James McFadyen
SUBJECT AREA: Ports and shipping[br]b. 19 August 1892 Clydebank, Scotlandd. 24 July 1964 near Glasgow, Scotland[br]Scottish naval architect, designer of the Cunard North Atlantic Liners Queen Mary and Queen Elizabeth.[br]McNeill was born in Clydebank just outside Glasgow, and was to serve that town for most of his life. After education at Clydebank High School and then at Allan Glen's in Glasgow, in 1908 he entered the shipyard of John Brown \& Co. Ltd as an apprentice. He was encouraged to matriculate at the University of Glasgow, where he studied naval architecture under the (then) unique Glasgow system of "sandwich" training, alternately spending six months in the shipyard, followed by winter at the Faculty of Engineering. On graduating in 1915, he joined the Army and by 1918 had risen to the rank of Major in the Royal Field Artillery.After the First World War, McNeill returned to the shipyard and in 1928 was appointed Chief Naval Architect. In 1934 he was made a local director of the company. During the difficult period of the 1930s he was in charge of the technical work which led to the design, launching and successful completion of the great liners Queen Mary and Queen Elizabeth. Some of the most remarkable ships of the mid-twentieth century were to come from this shipyard, including the last British battleship, HMS Vanguard, and the Royal Yacht Britannia, completed in 1954. From 1948 until 1959, Sir James was Managing Director of the Clydebank part of the company and was Deputy Chairman by the time he retired in 1962. His public service was remarkable and included chairmanship of the Shipbuilding Conference and of the British Ship Research Association, and membership of the Committee of Lloyd's Register of Shipping.[br]Principal Honours and DistinctionsKnight Commander of the Royal Victorian Order 1954. CBE 1950. FRS 1948. President, Institution of Engineers and Shipbuilders in Scotland 1947–9. Honorary Vice-President, Royal Institution of Naval Architects. Military Cross (First World War).Bibliography1935, "Launch of the quadruple-screw turbine steamer Queen Mary", Transactions of the Institution of Naval Architects 77:1–27 (in this classic paper McNeill displays complete mastery of a difficult subject; it is recorded that prior to launch the estimate for travel of the ship in the River Clyde was 1,194 ft (363.9 m), and the actual amount recorded was 1,196 ft (364.5m)!).FMWBiographical history of technology > McNeill, Sir James McFadyen
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Rappaport Center for Law and Public Service — The Rappaport Center for Law and Public Service is a privately endowed public interest law center administered by and located on the grounds of Suffolk University Law School in Boston, Massachusetts. The center, created in 2007, offers financial… … Wikipedia